The Whole Product Game was inspired by Ted Levitt’s “Whole Product Strategy,” which categorizes products based on customer expectations in order to help companies differentiate their products. Use this online game to discover opportunities to attract and keep customers.
Players (5..8 recommended):
The goal of this game is to discover effective ways to differentiate your product from the competition. Clicking on this image will take you to an “instant game” at innovations.com. You will see this image used as the “game board” and an icon of light bulbs in the upper left corner symbolizing ideas. To add an idea to the board, simply drag it to a region and describe it.
As facilitator, invite customers or your own internal staff, taking the perspective of the customers, to play the game. Players drag the light bulbs to one of the four regions of the game board. The regions represent:
Players can edit the placement and description of each light bulb, which can be viewed in real time. Use the integrated chat facility to communicate with your players throughout the game to understand the reasoning behind each move.